Working with Aer Lingus Agency Irish International Agency we developed an iPAD app to support their mega sale seats give away sampling campaign. Sampling teams handed out boarding cards with QR codes printed on the front. People approached the ‘boarding gate’ where sampling teams scanned the QR code using the app ( people had to in-put their mobile numbers to trigger an instant SMS entry into the draw). Then on the hour we ran a draw and texted people ( who were still in the shopping centre)  to come back to the boarding gate and take part in the live draw. Hats off to ii and Aer Lingus for making this happen!